Back in September the IRG ran a blog post publishing an email correspondence between a rec2rec and her potential client. The rec2rec’s name wasn’t revealed in the post but was immediately published by one of the commentators. She received a massive amount of calls and emails (mostly abusive I assume) and there were other blog posts as a result (including this one on the Contractor UK Forum).
The rec2rec was Vicki Brassington of Wen Recruitment. She recently contacted me saying she wants to “tell her side of the story” (or re ignite the fire as I think her article here makes clear!):
This is my advice on PR and to tell readers from my own first hand experience, it is true, there is no such thing as bad Publicity.
Throw a hand granade and run this is my advice on PR – if you have a small recruitment business and need to compete. The Rec2Rec business Wen since the events Is too busy now to handle the number of roles and candidate enquiries.
The reason recent events were so well publicized is because the experience was bracing. Whether you followed the online events and were opposed or in agreement, shocked or inspired, every single reader was braced at some point.
I’ve not studied PR, I don’t know anything about marketing, but I do know that it’s human nature to recognize the unusual.
How much do companies pay on advertising in recruitment to get their brand name out there, how much time is spent. I in the course of days took Wen Rec2Rec and my name Vicki Brassington to a household name within recruitment agencies. Not just across the country but worldwide.
Recruiters are sat about debating me and the entire time indirectly are advertising Wen Rec2Rec.
I pick up the phone now to talk to candidates and potential clients and literally everyone I speak to knows me and wants to discuss the events which makes my day a little bit more entertaining than it used to be. The different views are fascinating. Through the course of events I also have a recruiter fans of TeamVicki’s, I receive messages from people in Australia and other countries who know about Vicki Brassington and Wen.
You can no longer thrive as a small recruitment company in a big pond with traditional marketing methods. You are a pebble in the ocean, and so many small recruitment agencies die because of this, because no one really knows who they are.
You must throw the hand grenade and f*king run!
Yes Vicki has lost some clients from this but is now busier than ever before; having made placements as a DIRECT result of the coverage. It appears that recruiters aren’t so fussy who they deal with as long as they have access to the right candidates/roles and can get the job done!