Welcome to issue 251 of the ukrecruiter newsletter.  For an update on our 250th issue prize draw see the Don't Miss This section

CONTENTS

Visit http://www.careersinrecruitment.com for the latest recruitment industry jobs.

Sales Superstar Strategies – How the World’s Best Salespeople Get More Sales!

Strategy 3: Be genuinely interested in your clients.

Clients are bored of salespeople going through the motions. Salespeople are bored of going through the motions. So why do it?

I understand that it’s hard to get motivated on the 47th call of the day or the 15th meeting of the week but if you can’t get motivated then you can be sure that your client won’t be! I’m guessing that your market is pretty competitive right now. In many markets clients get hundreds of marketing approaches for every meeting they take or for every salesperson that they speak to. Make sure it’s you by getting motivated and interested in your clients now.

People often ask me, “How can I differentiate myself from the competition?” The answer’s simple… be genuinely interested!

Gavin Ingham is a keynote speaker & author. Get more strategies & tools free by joining his free newsletter, Real World Sales Tools, at www.gaviningham.net.

My Favourites will be back next week.  See the guidelines at http://www.ukrecruiter.co.uk/articles.htm

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Article One: What Makes a Good Website? by Hugo Pickering

You will have seen regular website reviews on these pages by other writers and by me, but in this article we look a bit deeper into what exactly makes a good recruitment website.

1. Give Them What They Want
When I am first called in to look at providing a website for a new client, they invariably tell me what they think they want. I then ask if they know what their users want and the answer is always a resounding ‘No’. Just making an assumption about what candidates and clients expect of a website is just not good enough; even looking at the competition doesn’t give a full picture of an audience’s needs.

My usual analogy is to discuss car design – what do manufacturers do before even going near the design of a new vehicle? Focus groups are the automotive industry’s way of engaging with customers and finding out what it is they want. In the same way, albeit on a smaller scale, user research can reveal the real reasons why people find certain sites easier to use than others, and why they find them in the first place.

2. Content, Content and More Content
It doesn’t take long to work out what the top performing recruitment sites have in common; they all carry a vast amount of content that is relevant to their audiences, either in the form of vacancies or information related to their particular industry sector. Those agency sites that perform best provide a combination of the two.

3. Marketing 
It’s not just the number of hits a website receives that makes one better than another. How a site performs in Search Engines is a major factor in its success. The old adage of ‘Build It and They Will Come’ simply does not apply to the Internet. How did Alex Tew sell all one million pixels on the Million Dollar Homepage? The fact that you probably know about it means good PR works, whether this involves Search Engine Optimisation, online promotion or traditional means!

4. Usability
Not every agency operates in the same way, so you cannot assume that all users will understand your way of working Don’t buck trends and don’t try to lead users if they don’t want to be led. Look at the intuitiveness of a website’s architecture as well as the layout – all from your user’s perspective though.

5. Put Website Design in Context
Although many new clients want to know what their site will look like straight away, I try to encourage them to leave the design until after the content and architecture study is completed – after all you wouldn’t expect a car designer to design the exterior before the layout of the vehicle is decided!

Don’t believe that ‘good’ design is the reason why visitors will come back to your site to find or place jobs. The majority of visitors will return to your site only if they find something of value to them.

6. Accessibility
Please don’t forget those who cannot access websites in the same way as the majority of users – apart from the fact that it alienates a proportion of the potential audience, a poorly coded and inaccessible site can cause bad PR and cost more money in the long run.


Hugo Pickering operates a corporate communications consultancy and runs Online Recruiter, providing web services to recruitment businesses. He specialises in search engine optimisation services for recruitment businesses. Contact Hugo at h@hugopickering.com or see Online Recruiter at www.onlinerecruiter.co.uk 

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Questionnaires are conducted via the internet and full written and verbal feedback is given 

Email louise@ukrecruiter.co.uk for more information or visit http://www.nmib.com/testing/

Article Two: Avoiding Interview Disasters by Bill Radin

This is the first of a series of articles from Bill Radin the top-producing American recruiter.  

Is it possible to control our candidates' behaviour during their job interviews? As recruiters, we'd like to think so. That's why we spend so much time coaching them how to handle the questions they'll likely be asked.

But once the interview begins, we're no longer the ones gripping the wheel. It's the candidates who must steer themselves squarely in the direction of a job offer -- or hurtle, Titanic-style, into the nearest available iceberg.

Moments I'd Like to Forget
Bob was a sales candidate with a terrific track record. Best of all, he was perfectly matched for the job I was trying to fill.

"Don't be shy," I told him prior to his interview. "You increased sales by 1,000 percent in less than three years, and landed several major accounts."

"Right," said Bob. "I'll be sure to highlight my strengths."

I was so confident Bob would get the job, I nearly pinned my invoice to his jacket. Unfortunately, things didn't go exactly as planned.

Just as I had coached him, Bob stressed his accomplishments, plus his mastery of the latest sales techniques. He frequently referred to his powerful closing skills -- but without ever asking for the job. "Sorry," said the employer after the interview. "We're going to pass on Bob. We've found that great closers know how to ask for the order."

Okay, so I forgot to prep Bob to be more assertive. Fortunately, I had Jerry, another outstanding candidate, lined up to interview. So as not to make the same mistake, I instructed Jerry to go ahead and ASK for the job. 

Which he did. But it seems Jerry also told the employer he really needed the job because he was unemployed, and might lose his house if he didn't land a position soon. 

"No dice with Jerry," said the employer following the interview. "Enthusiasm is fine; begging is something we're not real comfortable with."

More than Animal Attraction
The experience with Bob and Jerry reminded me of what can realistically be gained from a thorough pre-interview preparation session:

1. Confidence. A well-informed candidate will perform at a higher level than one who's caught off-balance or asks dumb questions.

2. Better use of time. An intelligently briefed candidate will use the allotted interview period more efficiently -- and will help save the interviewer's voice.

3. Insight into the intangibles. Every company (and every hiring manager) has a corporate culture or unique personality. The more accurately you can describe these traits in advance, the better the potential "chemistry" between the parties involved.

At the same time, Bob and Jerry also made me painfully aware of the limitations of interview prep, and how it's unrealistic to anticipate every conceivable question or script a response for every potential situation. 

If the candidate is fundamentally suited to the job and clicks with the company, great. But in the real world of interviewing, no amount of perfume can sweeten the smell of a pig.


Bill Radin is a top-producing recruiter whose innovative books, tapes, CDs and training seminars have helped thousands of recruiting professionals and search consultants achieve peak performance and career satisfaction. Please visit Bill online at www.billradin.com.

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Don't Miss This

250th Issue Prize Draw - WINNERS
Last week we ran a prize draw to celebrate our 250th issue.  Thank you very much for all of you who took part.  To see who won, and what they won, visit http://www.ukrecruiter.co.uk/250thgifts.htmI'd also like to say a big thank you to all the contributors of the prizes.

Retention Questionnaire - can you help out?
Sarah Gordon MA (Oxon) MREC (Adv) Dip RP is currently undertaking research into retention in the recruitment industry as part of her CIPD qualifications. If you would like to stand a chance of winning a bottle of champagne, some Molton Brown vouchers or some Marks & Spencer vouchers for less than five minutes of your time completing a questionnaire (all answers guaranteed confidential) - please email: h_gordon@btinternet.com

Press Release: Free Job Posting on Secretarialjobsboard.co.uk 
Secretarialjobsboard.co.uk, one of the niche job boards from Redgoldfish has been re-vamped and re-launched this week as a full job posting and candidate sourcing facility. The site is dedicated to candidates looking for secretarial or administrative related jobs and provides recruiters with the facility to post jobs and source candidates on the site free of charge. For more information: www.Secretarialjobsboard.co.uk or info@secretarialjobsboard.co.uk 

UK Recruiter Discussion Forum - Are you using it? 
Don't forget to visit http://www.ukrecruiter.co.uk/forum. Current topics on the site include "restrictive covenant", "Job Board Rate Increases" and "Interview". It is free to use the discussion board and you don't have to register to view messages. Visit the site; ask questions and share your knowledge

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Statistics

Hitwise top 10 Recruitment Sites, week ending 18th February 2006
The most visited UK recruitment sites last week, starting with the most popular, were Jobcentreplus.gov.uk, Totaljobs.co.uk, Jobsite.co.uk, Monster.co.uk, Reed.co.uk,  jobs.nhs.uk, TESjobs.co.uk, friendsreunitedjobs.co.uk, jobs.guardian.co.uk and JobsGoPublic.com. For more information about Hitwise, visit http://www.hitwise.co.uk  

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Regards
Louise Triance
UK Recruiter http://www.ukrecruiter.co.uk

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