We recently held our third Directors Only event this year at the RBS offices. These events are small group learning and networking events specifically for Directors of recruitment businesses.
This one, with around 60 Directors in attendance, focussed on branding and marketing within the industry. We had presentations from James Saunders of 4MAT (who shared some expert tips on candidate branding and content marketing), Jonathan Hall, MD, Cranberry Panda (who talked about their own experiences of online marketing and social media) and Ed Scrivener, MD of Scrivener Recruitment (who talked about the success they have had with some more traditional marketing methods such as event hosting and monthly newsletters).
We also ran a group learning exercise around successful marketing campaigns and measuring ROI. If you watch the montage video, produced for us by Cast Recruitment Video, you can see some of this session. In our networking break we ran the usual “speed networking” as a way for even the most nervous networkers to make fresh contacts. It’s also a great opportunity to chat with sponsors (at this event we had Broadbean, Monster, Juice TDP, Bullhorn Reach and Cramer Pelmont). There are some photos of the networking on our Facebook page.
Feedback has been great with (as per our last event too!) 100% on post event questionnaire respondents answering yes to “did you enjoy the event”
If you want to know more about the speakers or wish to pre-register for our next Directors event (on 18th October) please drop me a note. We also have a Recruitment Technology event on 27th September (which it’s free to come along to).
