I’m not going for a predications blog this year (or any other year come to think of it) but am instead going to share my thoughts on how to outperform your competitors in 2016. Here are my four “simple” steps:
1. Create Content
Write a blog, LinkedIn Pulse articles, a client newsletter, articles for your local press; anything which showcases your expertise to your potential client base. Be proactive with your marketing of this content and show off your expert status to candidates and clients on a regular basis. Whatever you write make sure you share the backside out of. Andy Headworth tells you why content marketing is great for recruiters and Social Talent have a handy guide to Creating a Kick-Ass Content Strategy.
2. Own Your Niche
If you didn’t already know the future of recruitment is NICHE (& a load of other things) then now is the time to smell the coffee. You need to become a niche recruiting ninja.
3. Be Your Brand
This sounds really rather pretentious, however, what I’m saying is that you (and your business) should focus on a strong online and real-life presence. All that content you’ve created is the starting point and now you need to just ensure that everything brings candidates and clients back to where they actually engage with you. We did a fab hangout on just this topic.
4. Don’t Bitch About Your Competitors
Kevin Green touched on this at the recent Recruitment Live conference suggesting that recruiters should stop slating their competitors and simply be content to up their own game. Who doe all this bitching benefit? Essentially focus on your own performance.
Actually there is a fifth point – always be learning. Keep up to date with recruitment developments and news, attend the best events (for directors and those looking at technology) and join the best hangouts!
