Quite a lot actually? Back in the early 1960s the USA brand leader for car rental was indisputably Herz. Trailing in second place was the relative newcomer, Avis.
It was legendary advertising agency Doyle Dane Bernbach who, classically, turned disadvantage into advantage and created the Avis ad campaign that said ‘When you’re only No 2 you try harder. Or else.’
It shifted Avis from loss to profit. It dramatically narrowed the gap in market share between Herz and Avis. Legend has it that whilst initially Herz ignored their competitor’s ads, and progress, it was Avis who got scared. By the end of the 60s they were so successful it looked like they might not be No 2 much longer. Then what could they say in their ads?
The point here is that when you start up your own recruitment business you’re going to be new, and inevitably No 2. Or, depending on the amount of competition on your patch, No 3, or 4…….
So, if you’re going to alter that position it’s not about re- creating those famous ads; but it is about trying harder – and letting people know that you do.
How would you do things if it was your decision?
How many times as a successful recruitment consultant have you thought about how you would do things if it was your decision? How many times have you wanted to go that extra mile because you knew that it would do the job? And do it better.
But, to really be able to put all your efforts into delivering the service that says you try harder you need the freedom that comes from real support. Otherwise you’re spinning all sorts of plates and worrying about bills, the premises, the cash flow; things you don’t want to worry about when you want to focus on building your business.
As with any business, having the right back-office function is important, as paying your workers before your clients pay you could land you in financial difficulty if you haven’t ensured that the cash flow is right to manage this squeeze. Mix this with keeping on top of changes in the regulations that affect the recruitment industry, you would never have time to focus on delivering a great service if you have to manage all the other stuff behind the scenes.
If you have one dream – of starting your own recruitment business, make the leap, if there is anything certain as a recruiter, you will always go that on a step further to achieve and will not stay in second place for long as your try harder.
The Recruit Venture Group provides the perfect opportunity for experienced recruiters to launch their own recruitment business whilst retaining their lifestyle and financial security.
Fully-funded from the outset with access to a complete back-office support service covering everything from Payroll, Credit Control, IT, HR, Marketing and Compliance, everything is put in place from the start and there is no personal financial outlay.
To find out more about their start-up business solution, visit www.recruitventures.com
