I got a really cool email this afternoon. It was a demo of the capabilities of a video email marketing campaign. I have had video emails before but these all required me to click for action. With this one Steph (the lady in the video) just started talking away to me. Once I’d heard Steph’s introduction I clicked on the link and was taken to the website where she talked me through the full pitch. It was all very nicely done. In fact it actually worked. I picked up the phone (although I could have clicked the email link!) and called the company; now|email.
Whilst speaking with now|email I wondered what the application of this could be for recruiters. There was the obvious sales/marketing campaign to clients but I wondered if there was potential for a regular “star candidates” email. I’m sure there are loads of factors I haven’t even begun to consider around this. However, I love the idea of a progressive recruiter getting together some really great candidates and creating a email video of them… “hi, my name’s Don, I’m a Sales Director”.
Jeremy at now|email is also interested in the recruitment market (in fact he already knew who I was when I called up – as he receives our newsletter). The product that the end user sees is innovative and slick but at the back end it sounds like Jeremy runs a pretty strong campaign for clients. This includes being able to respond to different reader styles (ie, those who click the web link, those who forward the email on, etc) in different ways, handling data from the end user and monitoring success.
If you want to see what they offer go to their site to see information on the sales and marketing product. They also do an events product and a training product.
