This is part of our “Recruiter Clinic” mini series where I ask various people “What is the question you are asked the most often? What is the answer you give?”
This is the responses from James Whitelock.
I know Social Media is important, but where do I start?
You and your team probably know more than you think. It is almost guaranteed that someone in your team is using LinkedIn and that even more are using twitter and Facebook in their spare time or even for work. So first tap into this resource.
Trying running a survey of who is using which sites and for what…try to be opened minded and make sure everyone is aware that the purpose is not for recrimination but simply to find where your expertise lay.
Once you have identified your key social media users…make sure you share and replicate their success with the rest of your team.
Either run the survey every few months or define a mechanism for sharing new social media tools/sites across your team, like a weekly update on your intranet. This will keep you fresh and up-to-date.
James Whitelock has over 6 years experience with recruitment technologies, working for agencies like Select Appointments and Randstad. James now works for Empresaria Group plc as Digital Strategy Manager, where his focus is to create a digital strategy for Empresaria Group plc and raise awareness of digital tools across the Empresaria Group. You can contact James via email at whitelockJ@empresaria.com, via http://uk.linkedin.com/in/jameswhitelock or on Twitter at @ThinkinCircles
If you want to take part in this series just drop me a note at Louise@ukrecruiter.co.uk
