I thought this Employer Brand Marketing Guide from Peter Gold might be of interest. It explains how you can take your existing employer brand and get your company known by the right candidates without having to rely on expensive job board advertising any more.
The number one problem that employers seem to face to today is that they can’t attract the RIGHT candidates. For many they feel that ads on job boards get volume but not the right match. Whilst it can bring great results PPC advertising can be hard to understand and fit into an already busy schedule.
Peter’s guide, which he makes very clear is for corporates NOT for recruitment agencies (!!). gets to the nub of many of the issues employers face when trying to attract the right candidates. He knows his stuff and if you need to attract more of the right people then this guide should be just what you need.
