Why do I want to hear what someone’s feeding their cat for dinner? – a typical objection from the ‘anti-twitter’ brigade. Well ‘news just in’ – its not about YOU its about the candidate – and there’s a heck of a lot of them on Twitter.
There are so many more tips I could add to this list – but these are the ones I think could make the biggest impact to a recruiter using Twitter – without using tools.
- Remove the egg from your profile picture. No-one takes an egg seriously.
- Decide who you are. Are you corporate feed, is this your own account? say so on your bio and manage follower expectations.
- Validate who you are. Put your Linked in profile link on your bio so new followers can quickly check who you are.
- Build up a your followers. Follow people and follow those who follow you. Yes this is basic – but unless you’re a celebrity or you pay for followers (not recommended) there is no other way to build up a following.
- Schedule Twitter into your day. Twitter is my favourite social media channel – and my favourite waste of time – so be careful. Set aside time every day to work on your account – or it could take over your life.
- Be interesting. If you just tweet links to jobs – its plain dull and ineffective because your content can’t be found. BORING.
- Be searchable and try searching on twitter. Use relevant hashtags to make it easier for someone to find your content – and use hashtags to FIND content. Search bios, other tweeters followers, lists – SEARCH SEARCH SEARCH.
- Reply to tweets. Manners still apply on Twitter – nothing worse than someone DEMANDING a retweet.
- Be human use real words. 140 characters can feel restrictive at first – but please don’t feel the need to use acronyms and robot speech to fit everything into one tweet. You’ll look silly.
- Be observant. I picked up everything I know about twitter by using it and listening on twitter – from insight, candidates, tools – all the tips and info you’ll ever need are on there right now.
And yes this is a sneaky number 11 – but it’s important – don’t take yourself too seriously on Twitter – enjoy it.
This is part of our 600 Interesting and Useful Things for Recruiters series. Supplied by Katrina Fox – Owner Consultant Peters-Fox (she’s very social and available at Katrina@peters-fox.co.uk or @kattyfox)