This is a guest post kindly written for us by Jan Vespremi
It can be difficult to attract top talent to your online recruitment company when you’re just starting out, but that’s the only way you’re going to be successful in the industry. The problem that most new staffing agencies face is that most of the talent that’s considered top-notch by employers is already employed or contracted by existing recruitment agencies.
However, that doesn’t mean you can’t find candidates with the right skills to become the top talent. There are plenty of ways you can attract individuals with top tier skills to your website while staying within your promotional budget.
1. Optimize your website
Optimizing the website is one of the easiest ways to attract top talent. A lot of individuals rely on search engines when they’re looking for jobs. Optimizing your website according to the long-tail keywords of job searches such as (copywriters for hire/ get a job as an engineer at Microsoft) will bring ideal referrals to the domain.
Having a positive reputation on the web is also important. A lot of new online staffing businesses tend to neglect the importance of reputation. Imagine the damage that can be caused to your business if a competitor sends out negative press that includes your website link. Due to the possible negative outcomes, it’s important to keep reputation in check from Day 1. Brand.com is one of the top ORM companies for new businesses to have on board.
The benefit of positive reputation won’t only increase the chances of top candidates landing on your website, but it can also be used to establish contact with to employers and expand the reach of the business.
2. Use social media to differentiate your company
Social media advertisement is one of the norms of most companies today, but you can utilize the platform in an entirely different way – by telling the story about your company. You can make creative space by emphasizing why your online website is a good option (without defaming the competitors).
Google is a great example of how to make a company stand out in the eyes of candidates. The tech giant receives a large number of applications per year (for the same positions as other tech company offers), but it’s the brand advantage that makes them a priority of candidates.
Try to display the culture of your recruitment agency. For example, if you’re searching for medical talent that has just graduated, you can run a story of how your company managed to a recent medical graduate at Mayo Clinic or WebMD. Avoid the use of statistics as people relate to stories better than they do to facts, figures and graphs.
3. Highlight that you work with progressive employers
Top hires are pretty much concerned about the future company they’ll be working for (even more than the salary offer). Director of Staffing at Onward Search New York advises highlighting about progressive companies at every chance that you get.
It’ll become easy for you to attract and retain contracts with top talents if you can demonstrate that most of the employers who’ve asked for placement are progressive in their respective industries.
The chance to offer creative input and working with someone that’s open to new ideas are the most appealing factors to top candidates.
The recruitment industry is worth millions of dollars. If you’re able to sign up the best candidates before others do (and keep the efforts ongoing), your online company will keep thriving in the industry for years to come.
