This week we hosted our fifth episode in our LiveChat RecruiterZone series. These hangouts are sponsored by Firefish Software. Firefish is a sales and marketing recruiting platform which helps recruiters reach, engage and place more candidates. My co-host was, as always, Stephen O’Donnell and we were joined by Steve Ward (Social Recruiting, Talent Attraction Recruitment Marketing and Branding Strategist) and Steph King (Head of Recruitment Practice at BlueSky PR) to talk about Content Marketing for Recruiters.
These are the topics we talked about:
What is content marketing?
Do recruiters need to tackle marketing differently to rest of the world?
Isn’t there just too much content out there?
Do you need a formal strategy/schedule to be effective?
What are the most effective platforms (see graphic below)?
Whats the best content (see graphic below)?
How do you measure ROI?
How do you convert “views” to clients/candidates?
What other new trends are there in content marketing?
Here are some of the links we mentioned in the LiveChat and other useful content:
This is a brilliant article from Joe Pulizzi, founder of the Content Marketing Institute and author of “Content Inc.” – How to Create Great Content for Recruitment Marketing
Here are two really useful graphs that were shared in the article which I also linked to during the show:
Five Content Marketing Trends to Watch in 2017 (not recruitment specific but written by Joe Pulizzi so worth a look)
We should be back w/c 20th March – details to follow. If you want to suggest a topic or be a guest just let us know. The best place to find out more is in our Facebook group.