Ahead of our technology and social media showcase event on the 7th June I caught up with the MD of one of our exhibitors, Matt Gallivan of Innovantge, to chat about the event
Louise: We’ve been lucky enough to see you at our tech events last year can you tell me what you’ll be showcasing at this one
Matt: We love this event and this year we will be showcasing our new release of Insight (our lead generation product) which has a new interface making it easier to navigate and with a number of new features. We also now aggregate from more sources than ever giving our customers the widest reach in the market
Louise: In your experience what are people who attend this event looking for
Matt: I believe predominantly they are looking for tools to help their businesses grow. It may be they have outgrown their CRM or are looking for ways to engage better with their target audience. People also come for the workshop sessions. Its great to have a group of experts together on one day where you can utilise their expertise to help with particular problems of questions.
Louise: What are you seeing as the main trends in technology usage from recruiters these days
Matt: Recruiters are becoming more selective in the tech they are using. There are literally hundreds of different pieces of technology that are on the market today. A few years ago you could see peoples desktop screens littered with icons of all the varying tools. Now they only use those that truly add value, is accessible via mobile and easy to use. Recruiters are savvier than ever
Louise: How important to the success of an agency is getting the right technology
Matt: To me; it’s crucial. The right technology gives you an edge in a fiercely competitive market. They key part of your question is the right technology. You often see people spending vast amounts of money on pieces of technology that in no way help there business but looked good in a demo. You have to understand the ROI of any piece of tech, how long it will take to pay for itself and will your consultants ultimately use it.
Louise: What can we expect next from Innovantage.
Matt: Global expansion, we launched our US product earlier this year and have plans for our European release in Q3. It’s been a busy year
To find out more from Innovantage and to meet with Matt come along on 7th June. Buy tickets to the event here:
