Everything you wanted to know about Google for Jobs (but didn’t know to ask)…
Mark Beavan has over 18 years employer marketing experience, and has worked for some of the biggest and brightest agencies in the business. About two years ago he set up a new agency built around the needs of the modern resourcing manager to bring together some of the best employer branding, marketing and digital development talent around. He’s written some great blogs and has recently published a Guide to Google for Jobs.
Depending on when you’re reading this, Google for Jobs has either already launched, or is due to launch very soon. Which means that you’re either enjoying the free-of-charge surge in job seeking traffic that suddenly started arriving at your careers website, you’re wondering why you’re missing out, or you want to know what on earth Google for Jobs actually is and how you can prepare for it.
Google for Jobs is a huge opportunity for employers. It’s levelling the playing field for all recruiters by making sure that everyone is playing by the same set of rules and being held to the same standards. And if you’re prepared, then being an early adopter could give you a significant advantage over your competitors for talent. And, to get started, Mark has answered some of the questions that you might have on this big topic.
Frankly it’s a topic I’m very interested at present and one which we will be talking about, in a recruitment agency context, at the Technology Showcase Event on 20th June. In the meantime don’t forget to download the Guide to Google for Jobs.