All businesses require marketing. It doesn’t matter what industry you belong to — marketing will always have an integral role in achieving your business goals. As part of our Recruiting Weekly series RM & Associates share their thoughts on the five marketing skills that will make you a brilliant recruiter.
RM & Associates are a top manpower agency in Dubai and we adhere to the belief with the right marketing skills, you can establish yourself as an industry expert that people can trust. Here are the five that you can use to become a more successful recruiter.
1. Communication Skill
“Precision of communication is important, more important than ever, in our era of hair-trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act.” – James Thurber (author, journalist, and celebrated wit)
Thurber clearly stated the importance of communication and this is a value and responsibility that recruiters must uphold.
To be a brilliant recruiter, it’s your job to foster progressive and harmonious communication between employers and those interested in the available vacancies within the company. The transfer of information becomes more effective when you are able to deliver in a manner that allows both parties to respond appropriately to each other.
It’s important to note as well that with strong communication skills, finding the right talents for employers becomes a quicker process. This is because you’re delivering the right message, the right way. Therefore, the message will appeal to the most appropriate candidates.
With positions filled faster, companies will be able to restore optimum productivity in their operations — the very reason they relied on you for help.
2. Social Marketing Skill
You need to be able to use social media sites to your great advantage. Use it to advertise for the company looking for talents, and at the same time, cement a reputation as an industry specialist. With this skill, you’ll be able to reach more of the “right” people.
A study conducted by Hubspot reveals that 74 percent of people use Facebook for professional purposes. This basically means that those who are hiring and looking for jobs can be found on this platform, and you, the internal recruiter, have the opportunity to connect them.
It’s important to note as well that with social marketing skills, you can make the recruitment process a lot easier and faster. Social media platforms offer a variety of ways to disseminate information.
Plus, you can use these programs to generate more information on applicants as well, and even find out what other industry players are doing that may have an impact on the effectiveness of the recruitment task you’re carrying out.
3. Content Development Skill
It’s crucial to present different types of content about the industry and the company you’re recruiting for. Make sure to include valuable information for those who want to advance in their career.
But these aren’t all that you need to focus on. You also have to make sure that you’re creating content with SEO in mind. This way, those who need the data you’re providing can easily find it on search engines.
Likewise, it’s important to know how to derive important data from the content you’re putting out on different platforms. You can use the data to continuously improve your recruitment practices. If developing this skill is too technical for you, hire the services of a content marketing company. Working with them will provide you the education you require in developing content.
4. Client Service Skill
Your commitment as a recruiter should be to put forth your best work for the advantage of the entities that turn to you to meet their need.
As such, aim to help in as many creative ways as you can. Consider seminars and training for candidates with true potential. Likewise, contribute to the development of hiring tests to better establish the compatibility of applicants with the company you’re representing.
5. Problem-solving Skill
This is perhaps the most important marketing skill to have because you’re right smack in the middle of two groups with complex needs that demand to be met.
It’s your job as an internal recruiter to think outside of the box and yield creative solutions that appropriately address the concerns of the party you represent and the party you face. You have to pair this with your communication skills so there’s a flow of clear information, advises a leading recruitment agency.
Your problem-solving skills help establish your value to the company. But at the same time, these will help you earn the trust of those talents perfectly suited to the open positions in the organization.
The marketing skills provided here have been proven fruitful in all aspects of the recruitment world. Make sure you possess these to ensure your effectiveness in the profession.
AUTHOR BIO
A passionate recruiter with more than 12 years in the executive search industry, Payal Bhatia is an international headhunter and business partner for RM & Associates in the MENA region specializing in the FMCG, retail, telecom and engineering sectors. Payal has been featured in the Gulf 2020 CEO Report, ZAWYA BusinessPulse and Eniday, speaking about changing trends in the recruitment industry, upcoming jobs in energy, oil and gas by 2020-2025, and how RM & Associates is focusing and growing in the MENA region.
