You have two choices: prepare now in case your Indeed organic traffic is switched-off or brace yourself to potentially lose a source of organic traffic.
Industry experts Chad & Cheese predict that the UK switch-off will happen this year. Now is the time to get prepared.
In this post, our partners at Talent Nexus explain why recruitment agencies need to audit their candidate attraction strategy now.
Many agency owners and marketing directors will understandably be concerned about what this change means for them.
After relying on this traffic to make placements for many years, a switch-off would force a big change.
If Indeed organic traffic is important to your business, a switch-off would mean a big drop in the number of people who view jobs on your website. This would lead to fewer applications and, ultimately, fewer placements.
Use our online audit tool to assess how at-risk your future candidate attraction could be. https://www.talentnexus.com/audit
Impact on your ad spend
Whatever volume of Indeed organic traffic you would stand to lose, you will need to pay to replace the traffic, whether you buy it from Indeed or elsewhere.
If you’re spending more, you’re going to want to be sure that you’re getting maximum value. Using technology can help you manage your advertising better, and a programmatic approach ensures that you only pay for what you need.
So although you’re having to spend money, you can be confident that you’re doing this in the smartest way possible.
Impact on your other traffic sources
You might need to scale up the advertising you’re already doing with other sources to replace lost traffic.
As well as job board advertising, there are lots of alternative candidate sources such as paid search, social media advertising, and pay-per-performance job boards.
If a particular type of advertising is working well and providing you with the candidates you need, you could decide to invest more budget as a way of replacing lost traffic. Analyse what’s working well and consider increasing the audience size or testing out new ad platforms.
Keep in mind that your competitors will also be looking to replace any lost traffic and will also be increasing their advertising spend. So it’s essential you’re managing your advertising effectively to prevent spending more than you need to for results.
Impact on agency growth
It’s important to remember that all recruitment agencies would be facing the same challenge to replace Indeed organic traffic.
This actually presents a great opportunity to scale your business and get ahead of your competitors.
By making the most of the benefits offered by pay-per-performance job board advertising, you could gain a significant advantage over your competition.
Pay-per-performance advertising helps you to get in front of candidates more quickly by enabling you to advertise on multiple job boards simultaneously.
So you can present candidates to clients more rapidly than your competitors.
Additionally, you only pay for applications or clicks on your adverts and you can distribute your budget to suit your roles, investing in the ones that are more challenging to fill.
If you want to find out more about how we can help you replace traffic and diversify the risk of just a few sources, why not book a demo to talk about what this could look like for your business?
Or if you’d prefer to discuss your traffic replacement options with one of our recruitment advertising specialists, we also offer free consultation calls.
Go to www.talentnexus.com/call or email alex.harvey@talentnexus.com
