Here, our partners LogicMelon, share some their thoughts on how talent pools can improve your recruitment.
Talent pools are a beneficial, proactive approach to talent acquisition. Essentially a talent pool is a database of candidate profiles interested in working for your organisation. They can be a small group with a specific area of interest, or a broad group capable of performing a variety of tasks.
There are several key reasons why talent pools are now so widespread in a recruitment marketing strategy:
- Reducing the cost of recruitment
While talent pools take time to build, if built correctly, they can greatly reduce your recruitment costs. Talent pools can reduce or eliminate the need to need to advertise.
- Reducing time to hire
Talent pools save you time, as you’ve already screened, selected and prequalified a group of candidates. Talent pools allow you to quickly fill a role with the right candidate, with minimal effort from hiring managers and less impact on your day-to-day business.
- Identify quality candidates for the future
Having a qualified talent pool helps you identify future potential candidates before you need a role filled. A high-quality talent pool is one where you are continually connecting with talent and updating them with relevant, engaging information, and continuing to grow it by bringing in new, diverse talent.
Whether you’re looking to speed up the recruitment process, reduce cost or identify skill sets, talent pooling is an excellent solution. At LogicMelon, we have our own talent pool module built within our platform and have seen impressive results over the years.
When you start treating recruitment as a sales process, you’ll be able to funnel talent into one database/talent pool. As a result, you will see your recruitment time reduced alongside costs while nurturing and developing relationships with your candidates.
How to create your own talent pools
There are several different resources to use and factors to consider when developing your own talent pools. Here’s what you need to keep in mind:
- Collect and manage candidate data
- Publish an “Expression of Interest” form on your site
- Post regular job advertisements
- Utilise social media
- Implement Google Adwords campaigns
Decide how to segment your talent pools, based on your recruitment needs and the resources you have available. You might like to create a large talent pool of all candidates who have applied for role with your organisation (who do not currently work in your organisation) to send general recruitment marketing content to. Alternatively, you might like to create smaller talent pools based on skills, experience or location. You can also establish exclusions, so candidates who were ineligible for your roles, or duplicate profiles, are not included.
Designing a content strategy and communication plan
To get the most from your talent pool, determine how often you want to communicate with candidates. An engaging content marketing plan keeps potential candidates warm, well-informed and excited about the prospect of working for your organisation.
- Create communication templates
- Establish your Employee Value Propositions (EVPs)
- Consider your upcoming recruitment needs
- Assign a dedicated content manager
Create a structured process for reviewing applications and communicating with candidates who have submitted an expression of interest form. Set clear expectations from the start; being part of your talent community does not guarantee people a role in your organisation but is a way to keep in touch and stay up to date with new opportunities.
Talent pools are a proactive recruitment initiative that will help you find great candidates in a shorter time frame. You’ll develop better relationships with potential candidates and be able to fill positions as they become available, instead of chasing to find candidates. Although they take some time to build and develop, the long-term payoff can be invaluable.
At LogicMelon, we have experienced Software Recruitment Marketing Specialists and cutting-edge talent pool software to help you build an effective recruitment solution.
Do you need support building talent pools and designing an engaging content marketing strategy? Email sales@logicmelon.com or call LogicMelon (UK) +44 (0) 203 553 3667 (USA) +1 860 269 3089 www.logicmelon.com
