Really helpful article from our friends over at CEIPAL about how to optimise your careers page.
When you are ready to hire top talent, you must get your recruitment marketing strategies straight as well. According to Zety, almost 35% of job applications come from internal career sites. It is important that you create an employer brand presence across social media, and job boards, and optimize your career page.
Job seekers are like any other buyers who need to be engaged and nurtured. Interested job seekers research the career page to get a feel of an organization and its culture. Career pages are indeed an effective way to reach out to candidates who are actively seeking job opportunities. This page should speak to the candidates about the company’s mission, culture, and other perks and benefits of working in the organization in addition to listing all the job openings.
Here are some tips on how to optimize your career page to get higher returns:
- Convert your website visitors into job applicants
Keeping a link on the main website of the company to the “career page” helps you to engage with active applicants. The career page should be easy to find on the main website so that job seekers do not drop out in the middle of the application process. The first step is to optimize the content of the webpage using correct primary and secondary keywords, a good meta description, images, and a FAQ section.
- Integrate your career page with your ATS
Not every person who ends up on the career page completes the entire application process. Integrating with an Applicant Tracking System(ATS) enables you to keep track of each candidate and nurture talent communities through consistent and periodic communication. This helps you to engage the passive candidates who may not be fit for the current position but could be the perfect fit for other future roles.
- Use simple UX for better candidate experience
Apart from being easily accessible and navigational, these pages should be simple and structured. They should enable candidates to finish the application process sooner with fewer stages of application. A candidate should not have to browse through the page just to find the application CTA. Modern-day career pages should provide easy searchability and filters for job seekers to find the correct job openings. Around 86% of job seekers do apply for jobs through their smartphones. HR professionals should make sure that the career pages are optimized for mobile use.
- Include employee testimonials, workplace images, and videos
The career sites are a great place to display employer branding as well the story of the organization. The current employees are the best spokespeople for the company’s reputation as an employer. Display their images, videos, testimonials, etc about the organization. Gen Z and millennial job seekers are extremely knowledgeable about the inclusivity of the workplace. Make sure to mention how your organization believes in DEI and employee well-being. The language of the job descriptions should not reflect any kind of bias, which can lead to more candidate drop-outs.
Ready to build high-converting career pages?
If your current career site cannot reach your talent requirements or is not working as a reliable source, you should think about giving a subtle makeover to the page and integrating it with your ATS and CRM. CEIPAL’s ATS unleashes your recruitment marketing capabilities by making sure that the job opportunities are automatically optimized to gain higher searches.
