One of the core components of a successful business is recruitment. While you may use excellent marketing strategies or know your business finances inside out, you need to pay close attention to the hiring process. This is because anyone you hire into the business you’ll want to excel and propel your company to new heights.
If you’ve had to recently let go of employees who didn’t cut the mustard, it’s time to take a closer look at your recruiting process. Whether you’ve got a team in place who oversee it, or you’re tasked with hiring candidates yourself, here are some useful strategies to try out today which will make sure you’ve got top talent working below you.
Begin With a Great Careers Page
One of the first places candidates will look when searching for jobs is a business’s career page. This gives a glimpse at what it may be like to work for your business, as well as sets the mood for the employee experience. Use your careers page to highlight your company culture and demonstrate what sets you apart from competitors. Make sure your careers page looks professional, inviting, and flows well with the rest of your website.
Pick Job Boards Wisely
When you have an opening in your business, there are an abundance of job boards to house the vacancy. However, some are going to be better suited for your brand than others. While you may be drawn to the likes of Indeed of Monster, these are ginormous job board platforms, so expect a high rate of applicants! This may sound like good news, but if you’re inundated with applications, this can make the recruiting process seven longer. Instead, look at niche pages where you know your demographic are checking out.
Craft a Compelling Job Description
While it may sound like an obvious one, you’ll be surprised how many employers make mistakes with their job advertisements and job descriptions. Ultimately, you want candidates to be hooked from the first sentence. Should you put too much information, job seekers may get bored quickly and reach for the X button! Hiring People explain job descriptions in detail which can be a huge help. They have sample job descriptions that can serve as inspiration when crafting together your own.
Optimise Your Advert for Mobile
Think about how many of us use our smartphones on a day-to-day basis. With that said, you’ll find a large chunk of candidates head onto their mobile phones to job hunt. Therefore, make sure your job advert is optimised accordingly! Most job boards have responsive websites, so you need to get with the times and follow suit. If you wish to house your vacancy on these platforms, your adverts need to be easy to read on mobile. Should your job ad be hard to read or apply for via mobile, candidates may be completely put off which is something you don’t want!
Hire From Within
When a new position opens up within the business, it’s always best to encourage your current employees to apply. The benefits of this are certainly compelling. These include less expense, less risk, and an easier transition. You’re likely to have staff in the company who want to progress and move up the ranks. Therefore, offering such positions to them first can be great for retaining employees and lowering staff turnover rates.
Use Social Media
Some recruiters are hesitant to turn to social recruiting as they believe it takes too long. While this is true for those starting from scratch, for those who already have a social media presence, you should definitely utilise them to your advantage. After all, billions of us are on these platforms. If you’ve got a job advert, placing it on the likes of Facebook, Instagram, and LinkedIn are a must. As long as you aren’t using PPC advertising, there are no costs involved which can only be a good thing for your bank balance.
Create a Strict CV Assessment Structure
Any recruiter would argue interviewing is the most time-consuming part of the process. Because of this, it’s crucial you limit the number of candidates you agree to see. No one wants to spend more time than they have to conducting job interviews. You need to be ruthless when sifting through CVs. If you believe someone isn’t the right fit for the job, don’t be under the impression they will be better in person. Instead, you need to trust your gut. While it can be hard to do this, you can’t be fearful of letting applicants down.
Your business’s success will highly depend on finding and hiring suitable talent. This all begins with an effective and thorough recruitment process. Using our suggestions will reduce the risk of hiring the wrong employees and instead, bring on candidates who will benefit your company.
