Unfortunately I missed the #rechangout earlier this week with Jorgen Sundberg of LinkHumans chatting with Alan Whitford & Mark Stephens about content marketing. Louis from Colleague is quieter than normal on this one as he had to take my place as social media juggler and question aggregator.
One of the great things about a google+ hangout is that you can watch it afterwards though.
I thought it might be useful to collate together some supporting materials for anyone wondering how content marketing can help recruiters?
In the hangout Jorgen talked about a great campaign that L’Oreal did to create engagement with their 300,000 LinkedIn followers. However, most recruiters don’t have that sort of warm audience. Why not check out their article on B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends – which has loads of useful stats and thoughts in it and an infograhpic created by Jorgen on the subject. You should also check out Add Content Marketing to Your Social Recruiting Strategy from Megan Lunetta at Work4labs. She’s got lots of links to other articles as well as interesting cat picture! This is also a great article from Forbes on How to Use Content Marketing to Attract the Right Employees. Finally check out Content Marketing for Recruiters from 4mat – who are guys who know their stuff.
So, watch the hangout, read the articles and go forth and share QUALITY content!!
The next show is on the 11th December and will feature Martin Lee talking about why and how can effective recruitment research help your business.
