Promoting your Job Board or Recruitment website via Facebook

SiteVisibility have produced a whitepaper, enttitled “Promoting your Job Board or Recruitment website via Facebook” offering practical and actionable tips for recruitment businesses.

You can download the whitepaper from their website.

However, I asked Jennie, their marketing and pr manager, if she would give a bit more of an overview on the whitepaper for me to share here…

As social networking sites become ubiquitous recruitment businesses need to understand how to exploit them.   Are you promoting your job board or recruitment website through facebook? 

The almost perfect demographic mix exists on Facebook for most recruitment websites, combined with a number of different approaches to try to reach your target audience.   Many of which can be tested with relatively small budgets but with high creativity and effectiveness.

If you want to attract new candidate & advertisers, build brand loyalty, distinguish yourself from your competition and avoid become disconnected from your customers you should consider creating a Facebook presence.   

At the moment there are five ways for recruiters and the publishers of job boards to get involved.
· Facebook Pages
· Social Ads
· Classified Adverts
· Applications
· Groups

Understanding the potential and beginning to participate are the first but most important steps in the process, and hopefully through reading this white paper you’ll be prepared to dive head first or know where to look when appointing an agency for help and support.

So, if that’s piqued your interest you can download the whitepaper from here: http://www.sitevisibility.co.uk/facebook.htm.