Developing A New Agency-Side Recruitment Model

Most businesses will understand the pressures of recruiting. Usually, roles need to be filled quickly and the hours and energy spent during the interview process drains valuable time and resources.

This year, Aspire developed a new model for agency-side recruitment with MediaCom, responding to their urgent need to fill a new account under strict time constraints, at no increased cost and here they share the details as part of our Recruiting Weekly series. 

The Project

Our relationship with Group M goes back over 15 years, so not only do we know how they operate, but we’ve got a good relationship with their internal recruiters. They have their own in-house recruitment agency (and we work alongside them), but were looking for a different solution because time was of the essence.

Our solution was to send two Aspire consultants to work onsite at MediaCom, as an extension of their internal team and dedicated to resourcing talent for the new account. Operating onsite, they worked hand in hand with a key internal recruitment stakeholder. Aspire consultants were close to the leadership teams running the campaign and had first-hand access to line managers. As a result, Aspire gained a greater understanding of the internal workings of an agency and the MediaCom leadership team gained an appreciation of the challenges faced when resourcing specialist talent.

Results

The innovative model we created helped place 22 roles for MediaCom in just a few months!

This project has strengthened our understanding of the problems media agencies face and first-hand access to agency managers has helped us understand the inner workings of an agency, in particular the strains of landing a new account. Marc Conway, Head of Talent Acquisition at MediaCom, said the project was a “massive success”.

He added: “I think the way Aspire’s consultants conducted themselves and delivered, not only in terms of the candidates but client service as well, was brilliant. I’ve had nothing but good feedback within the business.

“The outcome of that project was a complete success and that alone speaks volumes. It’s 100% something I would do again.”

What This Means

We are pioneers in agency-side recruitment solutions.This successful and scalable framework means we now have a strong delivery model for any client (or any marketplace) with a specific demand over a specific time frame.

This case study has resulted in us being nominated for a prestigious MARA Award in the Best Agency-Side Recruitment Company category.

Download the full case study here.

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