Every week those very nice chaps at Experian Hitwise send us the "Hitwise top 10 Recruitment Sites" stats for us to run in the newsletter. I asked our Marketing Research Analyst over there (hello James) if he could find me something to use as a summary for the last 12 months.
Well, he's gone one step further and written an entire blog post! That should leave me more time to consume mince pies and write my Christmas cards. So here it is:
The Employment and Training category had another solid year in 2010 accounting for 0.59% of all Internet visits in the UK. Over the last year traffic to the Employment and Training category has grown by nearly 10%
Looking at traffic to the industry in the last three years December is always the low point of the year before traffic picks up again in January when people are looking for fresh starts with a new job.
The interesting thing about this year is that the January 2010 peak was less intense than in January 2009 but visits to the category have been more consistent throughout the year, indicating that people are using online job sites more frequently as their main source of information, not just in the January rush. Online is becoming a more trusted and reputable source year-on-year.
The top websites in November in the category were LinkedIn, Reed.co.uk and Total Jobs. What’s interesting is that these three were also among the fastest climbers of the year. Comparing market share of visits between November 2009 and November 2010, LinkedIn has grown from 6.5% of all visits to 10.5%.
Another worthy mention is Indeed UK, the second fastest mover of the year to date, and the seventh most popular Employment and Training site in the UK overall for November 2010. This is one of the rising stars of the online employment market.
If you want more information on these stats or just find out more about Hitwise contact James Murray on 020 3042 4565 or by email at james.murray@uk.experian.com
