Recently Kara Shorthouse (@karashorthouse), who is a recruitment software Marketing Specialist at Firefish, shared her 10 Recruitment Agencies Who Do Twitter Right and 10 Recruitment Gurus to Follow on Twitter as part of our 600 Interesting and Useful Things for Recruiters series. So we know who these top high flying recruiters are, but what is it they do that makes them so awesome? Here are here top 10 ways to rock on Twitter:
Generally a bit of humour won’t go amiss. Keep it on target, relatable and engaging for a good response. Not a natural comedian? No problem, let someone else do the talking! If you’ve had a giggle at someone else’s tweet or blog and it’s appropriate, give it a retweet. This shows your sense of humour, without you personally having to stand in the spotlight. Just remember not to force it – trying too hard to get a LOL can often result in senseless or even borderline offensive posts.
Retweeting is a great way to connect with fellow recruiters and candidates alike. If you see something which you think is relevant and useful then chances are your followers will too. One tip: if you see something good, don’t procrastinate – hit the RT then and there. Because finding it later is almost guaranteed to be time consuming, assuming of course that your memory is better than mine and you actually remember!
3. Endear yourself
Nope, not a blow-by-blow account of what you ate for lunch or a picture of you in a bubble bath. Just something simple which allows a little bit of an insight into your/your company’s day. It’ll make your followers feel more connected and open up better lines of communication.
4. No gaps
Off on holiday? Good for you, you probably deserve it. But just because you’re switching off for a week or two doesn’t mean your Twitter page has to go too. Schedule tweets for when you’re away – it will keep your page lively and you’ll feel good knowing it’s covered. Even if you’re not away, scheduling is a great habit – it stops an unexpectedly busy few days killing your twitter groove.
5. No job spamming
Posting multiple vacancies straight after one another is likely to work against you on Twitter. It’s annoying, and in extreme cases is definitely worth an “unfollow”. Keep it fresh. Post a variety of vacancies mixed in with good content and a relevant mini job description to get those clicks.
6. Embrace individuality
Controversy for controversy’s sake is pointless, but make sure you don’t let a wariness of debatable topics stop you from speaking your mind. Remember that meaningful conversation is where good things begin, so don’t be scared to post something because some very vocal haters spring to mind. Well thought out, interesting content will always generate interest. And if nothing else it’s good to, y’know, think about stuff…
7. Hashtag like there’s no tomorrow
Ah, mighty hashtag – we meet again. Allowing you to join in and start discussions with a single keystroke. What is the crux of your tweet? Sum in up in one word and stick a # next to it. Worst case scenario is it’s overlooked, best case scenario you could start your own worldwide trend!
The great thing about a 140 character reply is it HAS to be casual. Whether it’s a client or a candidate that’s tweeted you, a short and sweet reply earns you instant brownie points.
9. No temper tantrums
This might sound like a given but it’s actually a bit scary how often experienced, successful professionals can take a mild case of the keyboard gangster. Having a rant or getting involved in bitchy discussions is, and always will be, uncool. Instead, ignore or delete nasty tweets you receive. And avoid tweeting when you’re feeling cross or stressed, as you’re bound to tweet things that you’ll look at the next day and want to delete. Which of course you can from your page, but unfortunately not from your followers perception of you!
10. Go easy on the self-publicity
Tweeting links to you blog? Events you’re attending? Achievements? Good job! Until you say that’s all you’re tweeting, and then not so much. Once again, mix it up. Anything on constant repeat is tedious, and unfortunately self-publicity is no exception. So keep it varied and balanced for the best results.
Check out 10 Recruitment Agencies Who Do Twitter Right and 10 Recruitment Gurus to Follow on Twitter
About the author: Kara Shorthouse is a recruitment software Marketing Specialist at Firefish.