As part of our Recruiting Weekly series IMS People share their thoughts on what it takes to make your staffing company a success. As part of the highly regarded Empresaria Group plc UK, IMS People are experts in providing bespoke round the clock, 24/7 offshore recruitment solutions that allow our clients to optimise their work force, reduce operational costs and risks, ensuring their recruiters focus on their core skills and expertise.
There are many opportunities for success in the staffing industry, however competition is fierce and sourcing clients, building relationships and keeping them happy is an ongoing challenge. It so often seems like everyone is trying to get a piece of the pie; so how do you stand out from the crowd and make your staffing company a success, indispensable to your clients and ultimately a continuing success?
Maintaining strong relationships with your clients and candidates is the most powerful tool to success. To be the best in this area you have to have the systems and tools in place, which need to be continually reviewed and updated. The following tools will assist you, however it is important to select the best one for your needs:
Customer Relationship Management System (CRM)
The right CRM tool will allow you to easily respond to and share information with your clients, as well as control how this takes place in order to maximise relationships and ultimately grow the business. You also need to ensure that your CRM is integrated with your Applicant Tracking System (ATS).
Applicant Tracking System (ATS)
The ATS system you select should allow you to extend your relationship with your candidates and make the management and selection of applicants easier. The right tool allows candidates to be pre-screened, compared and processed quickly and efficiently in order to achieve client targets.
Stay up-to-date with recruitment trends
Learning about the latest recruitment trends set to impact the industry can only help staffing companies stay ahead of the competition. In order to thrive, a staffing company must continually grow and move forward and key to this is continually adopting new recruiting strategies to attract top talent and expanding existing methods that have proved to be successful to your business in the past. Putting together a program that leverages multiple approaches whilst remaining focused will offer best result and save time and money.
Focus on the candidate experience
Although in recent years many staffing companies have heavily focused on having a customer-orientated approach, too many still do not place the candidate’s experience centre stage. Truly knowing your candidates – what they are thinking, how they behave and what they desire and what motivates them will only help win their commitment. Therefore it is vital to learn what does and doesn’t work for them, fine tune your processes and implement strategies that will give them what they want now and in the future.
Focus only on your strengths
The saying ‘you can’t be all things to all people’ is never truer than for staffing companies and those that accept that they need to focus on their core business and increasing revenue whilst allowing others to be experts in other key area are the ones that survive and thrive.
By adopting an outsourcing model and partnering with an Offshore Recruitment Services (ORS) partner such as IMS People, staffing companies are able to focus their resources and time to generate high ROI, reduce cost, increase productivity, efficiency, and skills and fill job orders faster without any need to invest in staffing or infrastructure.
Amit Somaiya, co-founder, and CEO of IMS People has 15 years of experience in planning and designing of recruitment processes and marketing strategies. He has trained more than 500 executives at middle and senior level management for leading companies. Moreover, he has a penchant and skill in core HR functions, especially the recruitment process. You can follow him on Twitter and LinkedIn.