As a recruiter, did you realise that you already possess the mind of a marketing professional? Day in day out, your job is to sell. You are marketing each candidate in each interaction with an employer. You are marketing your skills when you entice an employer to use you. Yet, these latent skills and talents are massively underused. If a recruitment agency can truly market itself, it will come out as the winner in this increasingly competitive marketplace. The question is: how do you effectively market your recruitment business? The Recruitment Marketing Experts are helping Recruiters across the world attract more Candidates & Clients using online marketing methods that hardly anyone else is using. Check out their Recruitment Marketing Secrets book.
The war for talent
Firstly, it’s important to know why marketing your recruitment business is vital. The recruitment sector is becoming painfully more competitive. Historically a tough industry, uncertainty over Brexit, talent shortages, and the lowest unemployment rates in decades at just 3.8%, are three of the driving influences.
However, there are more factors tightening the screws on recruitment agencies. There’s also the gig economy meaning talent can be accessed and bought without a candidate ever coming close to an agency or job board. Then there’s the digitisation of recruitment, whereby social media is a more powerful tool; candidates and employers lurk there, not on your agency site. We could go on.
It’s no surprise therefore, that 62% of recruiters say that their job is more difficult now than it was just one year ago. What’s more concerning, is there’s no sign of this changing any time soon. If anything, 2020 and beyond will see your industry become even more tricky.
Being proactive in the face of difficulties
So, that’s the reality. It’s a tough place to be. However, rather than plough on doing the same as you’ve always done, or perhaps sticking your head in the sand, it’s time to take a different approach.
The key is looking at how you market your recruitment agency. It’s a subtle but distinct shift and will be the way to ensure it’s your recruitment business which not only survives, but thrives, in this tough recruitment climate.
The good news is that you already possess many of the skills you need. And those you don’t? They are incredibly easy to learn with a little insight and direction. At the moment these approaches that you should be taking are effectively secrets – they are hidden from you.
Yet, if you reveal and act on these secrets of recruitment marketing then you provide rocket fuel to your business.
Recruitment Marketing Secrets
There is no one single action which will transform your recruitment business success. There are many secrets to the formula to increasing your profits and making more and faster placements.
Let’s reveal a few of those secrets:
- You can buy candidate CVs. This is a short cut to getting those relevant candidates on your desk, not someone else’s.
- You can use Facebook and LinkedIn in a highly targeted and clever way. You can also use Facebook Chatbot, you just need to know how.
- You can become the first to know about a company’s new vacancy in a way which can increase your billing by over £6000 each month.
- You can get your jobs listed on the first page of Google.
- Your agency can run a free advert on a number of influential sites.
The incredible reality is that around 90% of recruitment firms are not using these strategies, and the others revealed in Recruitment Marketing Secrets. It’s amazing to think that just a few simple changes to how you market your recruitment business can put you ahead of the curve, driving excellent profits in difficult times.
What are your next steps?
It turns out that most of these secrets are free or low cost. It also turns out that they aren’t rocket science. It just involves looking at your marketing practice in a new way.
Recruitment Marketing Secrets is the book which reveals these strategies, allowing you to transform your business. As an eBook, it retails for £19.95. However, whilst this is incredible value for money, given the information it shares, you can currently get your hands on the book for free.
There are 500 printed copies which are being given away to recruiters like you for free on a first-come-first-served basis. Get your free copy of Recruitment Marketing Secrets. It makes for exciting reading, rather than yet more doom and gloom for recruiters. It’s likely to be the turning point you’re looking for.
The Recruitment Marketing Experts team have worked in every area of recruitment.
- They have owned Recruitment Agencies.
- They have owned Job Boards.
- They have managed the marketing for some of the world’s largest recruitment agencies.
The years of experience in Client and Candidate attraction allow them to walk the path of changing the Recruitment Market place from a resourced based model to one of a Marketing based model.
