With every millennial and Gen Z using social media platforms, the recruitment industry is also shifting its gear towards social hiring or better known as social recruiting rather than the bleak traditional hiring. Here, Alibha Priyadarshini from CEIPAL, shares her thoughts on finding the perfect match!
More than 80% of recruiters today use social media like Linkedin, Facebook, Twitter, etc to hire candidates. Wherein social recruiting includes hiring candidates from Social media networks like Linkedin, FB, Instagram as well as from web forums, job boards.
70% of the candidates’ pool is passive, ie. the candidates are not actively seeking the position but are up for new opportunities. Through social media hiring, it is much easier to reach out to the passive candidates, engage with them directly and fasten the hiring process.
Why go Social?
While a lot of companies may still rely upon traditional methods of referrals, internal hiring, this process is time-consuming and involves a lot of tedious paperwork. Today, 49% of candidates follow companies on social media to stay aware of job openings. (Linkedin). Hence, there is a huge inclination towards social recruitment in the last 2-3 years. With AI-enabled match-making algorithms, recruiters get automated suggestions, advanced filters to find the perfect one. Hiring candidates from social media-
- Saves an extensive amount of time
- Gives a direct engagement platform
- Reaches both active and passive candidates
- Helps in amplifying the company’s branding
- Targets segmented communities of talent
Choosing the right platform
Choosing the right social media platform is also a challenge that can be elucidated with defined key metrics such as the traffic generated by each platform towards the career page of your company, candidate engagement scores through likes, shares, comments, and subscriptions, etc.
- Linkedin provides a complete business-oriented network of candidates. Candidates can be searched based on skillsets, demography, and many filters.
- Recruiting through Facebook includes running very targeted Ad campaigns, creating Facebook groups of potential hires curating a lot of engaging content for the candidates.
- Twitter on the other hand provides an opportunity to find a robust dataset of candidates through posts, hashtags, location and allows direct conversations with potential candidates.
The (tiny!) Pitch > Using AI to Source Best Candidates
A large number of Candidate Relationship Management(CRM) applications help with creating amazing employer branding campaigns. With CEIPAL’s Applicant Tracking Software, you can advertise to as many social sites and job boards with a single click. At the same time, you can find the best match for your job openings with AI matching profiles and passive candidate sourcing integrated all together. With CEIPAL’s plugins, you can source candidates from any social media platform and add them to your pipeline.
UK Recruiter will be hosting a number of online events with CEIPAL over the course of 2022; sign up to the weekly newsletter to ensure you catch them.
