Recruitment can be difficult if you’re not being proactive. Turning your website into a recruitment tool is an excellent way to boost your vacancy visibility. The chances are that you maintain your website anyway, so why not add in a simple careers page? All you need to do is list current roles and tell people how to apply – this can be simple as a dedicated “careers” email address. Below, we will tell you how to transform your website for recruitment.
Have a Careers Page
You’re not going to attract much attention without having a careers page, so make sure you’ve got one in place that’s not buried so deep that no one can find it. If you’re actively driving recruitment, put the careers page on your main menu. When creating your careers page, think about every question a jobseeker can ask and answer it – an FAQ section is a great way to do this.
Optimise for Mobile
If your website isn’t already mobile-friendly, you should be making serious changes anyway. Mobile browsing has surpassed desktop usage, with the Google algorithm even favouring mobile-friendly pages in the SERPs. If this venture is too much to take on, turn to a quality website agency to keep your website maintained and boost your SEO.
Display Your Company Culture
Prospective job seekers like to get a taste of the company they’re about to apply to, so make sure you’ve detailed your company culture on your website. Go above and beyond writing about basic benefits and tell the applicant what it’s like to work there. Introduce existing staff and offer testimonials. Also, let them know what your company’s mission is, and direct them to your social media channels to sample your online community.
Customise Thank You Messages
Job seekers apply to countless jobs and receive endless generic “thank you” messages. Make yours stand out in the crowd by customising the way their application journey ends. You can tell them more about the company and make sure they receive an email to confirm receipt of their application. If they have any questions that aren’t on your website, put your contact details here to make the process a bit more personal.
Have a Smooth Application Process
Reducing friction will help prospective job seekers get to the end of the application. If there are too many boxes to jump through, the majority of people will simply move on. If you ask for a CV and covering letter, don’t then present them with a lengthy application form that covers the contents of a CV. The easier it is for people to make an initial application, the more likely you are to find success on your website.
Recruitment can be difficult, so you need to do everything you can to put your job positions out there. Create a careers page, make sure your site works well on mobile devices, and give as much information about your company culture as possible. Remember, the more information an applicant can gain, with the least friction, the more successful your website will be.
