Why recruiters don’t take to coaching


Terry Edwards of drewcoaching advertises with us in the newsletter.  I was talking with him the other day about the work they do and the attitude some recruiters have to coaching.

He is running an offer at the moment, via the newsletter, giving away free recruitment business coaching sessions.

In my experience coaching is something that many individuals don’t think they need or have the time for.  So even with a free offer they are slow to respond.  My experience has been that the main concerns are a) “it’s going to take hours and hours of my time on a monthly basis” and b) “I’m going to be paying for sessions for the rest of my career”.

Also, when things are tough in the economy – even with the recovery that we are seeing – spare cash is hard to come by (although Terry tells me that during the “credit crunch” they received more enquiries than at any other time and acquired more clients).

However, recent research from “The UK’s 100 best small companies to work for 2009” conducted by Best Company’s Ltd and published in The Sunday Times reveals the most successful companies whose performance goes from strength to strength despite the current economic climate. These top companies are great examples of:

Excellence through strength of leadership
They define leading workplace practice
And are engaging and motivating employees

Statistics from the study found that employees in the top ten companies feel well protected from the downturn, the consequence of which moral is high and the teams are performing well.  To survive well in difficult economic conditions requires strength of leadership, management and values. Tough times breed top leaders. These successful businesses are:

Increasing sales
Have good cash flow
And are improving the performance of their team

The idea of coaching sessions is to improve the performance of your business and give ongoing support.   The idea of offering free coaching sessions is that you get a taster for what can be achieved, and determine if coaching is for you.  During the complimentary coaching session drewcoaching will help you discover:

– How to generate 27 warm leads a month every month
– The 19 words you should use at the beginning of every business development meeting that increases your conversion rate (I’m signing up for my session for this alone!!)
– How to increase sales and profit
– The 7 effective methods that guarantee to improve the performance of your team
– The 3 things you must do as a business owner to reduce the number of hours you work

One of the other interesting things about Terry (apart from the fact that he’s a former recruiter who has sold two recruitment businesses) is that he won’t just work with any business. You do have to meet specific criteria; he typically only works with MD or owners of recruitment businesses.


What I’m interested in hearing is why any business wouldn’t give this a go.  Seriously, leave your comments here for me.

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1 Response
  1. Karen Skehel

    It’s great to hear about the research published in the Sunday Times.
    Whilst we have coached quite a number of award winning recruiters, we also coach across quite a few other sectors too. I find it is mostly the leading edge / forward thinking companies in their sectors that do try coaching. I can quite understand resistance to trying coaching…it is unknown to many, and before they try it out, they often think they wouldn’t have the time or the money for it. Although once they do try coaching, they often wish they had come to it sooner as the difference we can make as coaches to both their businesses and their lives too is immense (in the word of a client this week).
    To entice in the sceptical and also the not so sceptical, we have a special offer on group coaching for recruiters. All the details are at
    http://www.wow-coaching.co.uk/Groupcoachingforrecruiters.html

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