Should every recruitment business be a digital marketing agency? Notes from the #Rechangout MARA Special

This week’s google+ hangout was a The Marketing and Advertising Recruitment Awards special.  Joining our host, Alan Whitford, on the #Rechangout were be owners and directors from recruitment businesses who lead in the marketing space and who have been nominated as finalists in the MARAs. We discussed the potentially controversial question, ‘Should every recruitment business be a digital marketing agency?

The #Rechangout is broadcast live via Google+ Hangouts on Air every other Wednesday at 1pm (British Summer Time) and is supported by Louis Welcomme from Colleague Software.

Our guests for this one were:

Rob Forsyth, Owner of Ascent Solutions, nominated for ‘Best Candidate Experience’
Steve Ward, Owner of CloudNine Social Media & Digital Talent, nominated for ‘Best Candidate Experience’, ‘Best Niche Agency’, ‘Recruitment Innovation’, ‘Best Social Media Strategy’ and ‘Best Recruitment Video’
James Eppinger, Founder of Connect Digital Group, nominated for ‘Best Client Service’ and ‘Best Niche Agency’
Simon Lewis, Co-founder Edge Global Media Group and OnlyMarketingJobs.com and MARA host.

It was a nice lively debate with lots of soundbites shared on twitter.  You can (and should) watch the hangout here:

Some sites and articles you might like to check out:

Marketing and Advertising Recruitment Awards – Wednesday 19th November

Content marketing for recruiters on social media infographic

How to build relationships with candidates and clients via content? – Notes from a previous #rechangout

Why sales and marketing matters to recruiters

Cloud Nine Recruitment – Steve Ward’s business – excellent example of a recruitment business getting digital marketing right.

Sirona Consulting blog – basically anything Andy Headworth writes is worth reading!

Following this episode we will also be producing our first Slide Share highlighting the key takeaways from the hangout and releasing another exclusive #rechangout white papers featuring tips and advice from MARA finalists.

Our next hangout is soon to announced on Colleague’s google+ hangout page.

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