- Charge for tickets. Everyone knows you get a better show up rate when someone has paid.
- Send a reminder. Doh, obvious? Create a series of reminders and include information the continues to remind attendees why they signed up.
- Tease them with hints of the amazing content, cool giveaways and fabulous food.
- Create pre-event engagement. Run polls, use a Twitter hashtag, take entries for a raffle If you do a raffle – make sure you announce the winner at the end of the event to encourage attendees to turn up and THEN to stay.
- Create a LinkedIn event and invite all the attendees to that too. Regularly publish content in that
- Post frequent reminders on social media.
- Make it easy for them to attend; share all the information they will need. Send travel information, parking information, etc.
- Send a pre-event pack. Once your attendees have someethign in their hand they’ll feel more committed.
- Encourage attendees to book meetings ahead of time, to take place at the networking element of your event.
- Organise a post (or pre) event networking event. Tie them in to another element of the event and encourage them to come along.
- Use text reminder’s as well as email the day before the event.
- Tie them in. Get attendees to pre-book their lunch, their workshops, etc. Get them to make concrete commitment.
