Swearing as a sales technique – Is it big and clever?

Anyone who knows me (apart from my parents obviously!) will realise I’m comfortable with swearing.  You’ll struggle to offend me with a profanity.  If I’m meeting a potential client I’ll probably hold back but once they let slip a four letter word the floodgates are open. I’m also comfortable with swearing in my writing when I think it reinforces a point or creates an amusing wordplay (eg, Job Hoppers – Crap or Cool)

However, I got two emails this week which really set me on edge. This was the first:

It caught my eye as
a) the tone of the message suggested the sender was quite chuffed at his typos and
b) the gleeful inclusion of the phrase “shit load” felt out of place.
However, I loved his subject line so just shrugged it off.

Then I got this second email from the same guy:

Perhaps it was that at 7.30am I wasn’t up for the implication that I was acting like a twat or maybe at any time of day the subject line is a step too far?

These emails are from a guy who describes himself as a “leading marketing expert for recruiters”.  Am I being a bit soft here or is this sort of language indicative of someone who is crass and lazy?  I would love your feedback!

PS If you think you need to swear less check out Four Reasons Why You Shouldn’t Cuss and if you want to swear more join Stephen O’Donnell in his frustration; Can’t Swear – Won’t Swear, FFS!